Next Big Thing in English: Knowing They Know That You Know, by Patricia Cohen

In parallel to the creation of those labels, the “next big thing in English” (Cohen 2010) seemed to be “neuro lit crit,” or the use of the cognitive neurosciences to gain “unexpected insights” into individual texts as well as to answer questions such as “Why do we read fiction?” “Why do we care so passionately about nonexistent characters?” and “What underlying mental processes are activated when we read?"

Vidal, Fernando and Ortega, Francisco. Being Brains: Making the Cerebral Subject (Forms of Living)....

Next Big Thing in English: Knowing They Know That You Know on NY Times